Hi, I’m Leslie Horn Trosset.
It has been twenty amazing years since I launched my business.
I vividly recall my excitement as I jotted and plotted my new dreams and goals in January of 2000 while in my early thirties.
But my first career would take a solid fifteen years in retail banking and software development for a large national bank before realizing that I felt stifled. Big time.
Bureaucracy, slow corporate decision making, revolving door initiatives, and regular org chart changes all had taken a toll on my psyche.
It wasn’t all bad though – I worked with some wonderful bankers, lenders, and programmers; traveled throughout the U.S.; and learned how to juggle, literally. That would come in hand later on, figuratively speaking.
Driven to make a bold change, I reinvented myself as an entrepreneur. Being my own boss was a better fit for my creative juices, a desire to earn unlimited income, and a growing family that required more freedom and flexibility.
There have been many ups and downs and days where I have wanted to throw in the towel. Being a business owner takes strategy, unwavering focus, grit, a desire to never stop learning, discipline, critical thinking and questioning, and a willingness to shift with market changes. There are always a lot of balls in the air.
Then there are those magical moments when I know I’m doing what I was meant to do Those times are priceless and I get on a high that consumes my body and spirit – and people notice. My clients notice. And I attract more clients by simply doing what I love.
I would love to help you make that transition.
Everything I have learned over the past two decades I share with my clients so that you can learn from my mistakes and successes.
If you’re on your second career (or first) and need help turning your passion into a profitable business, contact me right after you create your LLC or wherever you are on your journey.
Ametek Manufacturing, The Jonathan Edwards Center at Yale University, Faucet-Warehouse.com, The Daily Grind, Cancer and Careers, American Auto & Plate Glass, Clear-Vu Lighting and many more.
Marketing / Web Design / Social Media / SEO Clients
Inn at Cooperstown, Stram Center for Integrative Medicine, Cooperstown Cookie, Sunny Hill Resort & Golf Course, Thunderhart Golf Course, Winter Clove Inn, Clear-Vu Lighting, ToLife, Show & Tales, NancyLindgren.com, RobinPerry.coach, MicheleBrant.com, ALeaderinYou.com, PattyMcGree.coach, Nina Sher Real Estate Professional, Gloom to Bloom Decorating, Take2Artworks.com, Rich Curry/CarePatrol Senior Placement, Sheridan Pest Control, SteveMaherConsulting.com and many more.
Professional Knowledge Base & Experience
- Left Brain / Right Brain Thinker
- SEO (before most people knew what it meant)
- Search Engine Marketing / Google Ads
- Web Design (used to code HTML websites from scratch)
- Social Media Marketing
- Social Media Training: Facebook, LinkedIn, Twitter
- Content Marketing
- Marketing & Brand Strategy
- Advertising (print & web)
- Sales Conversation
- Marketing Copy
- Website Project Management
- Email Marketing Strategy
I have four children and a rescue dog named Milo. Bethlehem, New York is where I call home.
Past president – Bethlehem Business Women
Current Board Member – Bethlehem Senior Projects, LLC.