Hi, I’m Leslie Horn Trosset.

It has been twenty amazing years since I launched my business. 

I vividly recall my excitement as I jotted and plotted my new dreams and goals in January of 2000 while in my early thirties.  

But my first career would take a solid fifteen years in retail banking and software development for a large national bank before realizing that I felt stifled. Big time. 

Bureaucracy, slow corporate decision making, revolving door initiatives, and regular org chart changes all had taken a toll on my psyche.  

It wasn’t all bad though – I worked with some wonderful bankers, lenders, and programmers; traveled throughout the U.S.; and learned how to juggle, literally. That would come in hand later on, figuratively speaking.  

Driven to make a bold change, I reinvented myself as an entrepreneur. Being my own boss was a better fit for my creative juices, a desire to earn unlimited income, and a growing family that required more freedom and flexibility.   

There have been many ups and downs and days where I have wanted to throw in the towel. Being a business owner takes strategy, unwavering focus, grit, a desire to never stop learning, discipline, critical thinking and questioning, and a willingness to shift with market changes. There are always a lot of balls in the air.  

Then there are those magical moments when I know I’m doing what I was meant to do  Those times are priceless and I get on a high that consumes my body and spirit – and people notice. My clients notice. And I attract more clients by simply doing what I love.  

I would love to help you make that transition.  

Everything I have learned over the past two decades I share with my clients so that you can learn from my mistakes and successes.  

If you’re on your second career (or first) and need help turning your passion into a profitable business, contact me right after you create your LLC or wherever you are on your journey.  

Professional Experience


SEO Clients  

Ametek Manufacturing, The Jonathan Edwards Center at Yale University, Faucet-Warehouse.com, The Daily Grind, Cancer and Careers, American Auto & Plate Glass, Clear-Vu Lighting and many more. 

Marketing / Web Design / Social Media / SEO Clients

Inn at Cooperstown, Stram Center for Integrative Medicine, Cooperstown Cookie, Sunny Hill Resort & Golf Course, Thunderhart Golf Course, Winter Clove Inn, Clear-Vu Lighting, ToLife, Show & Tales, NancyLindgren.com, RobinPerry.coach, MicheleBrant.com, ALeaderinYou.com, PattyMcGree.coach, Nina Sher Real Estate Professional, Gloom to Bloom Decorating, Take2Artworks.com, Rich Curry/CarePatrol Senior Placement, Sheridan Pest Control, SteveMaherConsulting.com and many more. 

Professional Knowledge Base & Experience

  • Left Brain / Right Brain Thinker
  • SEO (before most people knew what it meant)
  • Search Engine Marketing / Google Ads
  • Web Design (used to code HTML websites from scratch)
  • Social Media Marketing
  • Social Media Training: Facebook, LinkedIn, Twitter
  • Content Marketing
  • Blogging
  • Marketing & Brand Strategy
  • Advertising (print & web)
  • Sales Conversation
  • Marketing Copy
  • Website Project Management
  • Email Marketing Strategy

Personal History

I have four children and a rescue dog named Milo. Bethlehem, New York is where I call home. 


Past president – Bethlehem Business Women
Current Board Member – Bethlehem Senior Projects, LLC.

What's YOUR story?

I would love to hear your story and help you create a strategy to move you from struggle and confusion and into a business you love.